The Benefits of Social Media

Social media marketing has several advantages over traditional marketing strategies.

Efficiency—Unlike many traditional marketing methods, social media marketing provides an instant connection between you and your target audience. As soon as you put information up on the internet, it immediately becomes available to a large number of people. By contrast, television or radio commercials can take weeks to produce, billboards take time to print and install, and postcards and mailers can take several days to travel through the postal service.

Cost—Social media marketing is extremely cost-effective when compared to other marketing methods. Many social networking platforms charge little or no fee to register, allowing you to utilize their services to locate and interact with your target audience without having to spend large sums. When compared to the cost of sending out flyers or postcards in the mail or shooting and airing a television commercial, social media is easily the more valuable option.

Effectiveness—Social media makes your information available to millions of people while at the same time drilling down into specific niches. Social Media allows you to focus on people who are interested in what you have to say.

Personal ConnectionUnlike most traditional marketing strategies, social media allows you to open up a conversation with your audience, empowering them to provide feedback and express their ideas and suggestions about your business. Customers who have a personal connection with your business and feel as though you care and listen are more likely to remain invested and loyal. For organizations trying to promote an idea or cause, social media allows discussions, educational opportunities and a focused platform.

"Think like a wise man but communicate in the language of the people." - William Butler Yeats

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© Jennifer Bailey