Lori Howe posted this comment today on one of our older posts on blogging mistakes, and I thought it was so good, we’d do a whole post on it:
I get that blogging is part of an integrated social media & web marketing strategy and that it takes time and patience to see results. and that it’s difficult to compare to how PR or paid advertising is valuated. However, I’m curious to know if there is any measurement that represents the value of blog posting for a company’s product/service on relevant industry blogs? Like it on not, we live in an ROI-driven business world and some business folks simply need a measurement. Perhaps they’re not a good fit for social media?
ROI is always a hot topic when you’re pitching social media to businesses, especially if the business in question is used to dealing in traditional media marketing with traditional, measurable results. However, this doesn’t necessarily mean that social media isn’t a good avenue for that business to take. Any business can benefit from social media interaction, if it’s done correctly. The hardest part is often selling the idea to the people at the top of the company heirarchy.
So, how can your ROI be measured when you’re dealing with social media? [click to continue…]
I’m pleased to announce that I will be representing The Social Lites next month at the Highlight Midwest conference, taking place on October 29th right in our own backyard here in Kansas City.
Highlight Midwest will showcase entrepreneurs and early adopters of new media technologies, who will present their stories and provide other businesses and organizations with information on how to get started utilizing the same strategies to produce success. Presenters from Kansas, Missouri, Nebraska, and Iowa will be sharing their valuable insight at the Focused Highlights conference during the day, and there will also be an evening presentation called “Highlight Midwest: New Heights for Flyover States,” which will highlight some of the best new media success stories from our region.
Focused Highlights is being held from 9:00 AM-4:00 PM at the Record Bar in Kansas City’s historic Westport district. Lunch will be provided, and many speakers are already slated to talk.
I will be giving a presentation called Messages, Membership, and Money: Growing Your Non-Profit Organization with Social Media. We’ve noticed through talking with people about our business that there is a growing interest in social media throughout the non-profit community, and we’re putting together a really great talk on how these organizations can harness the power of Web 2.0 to spread their message, increase membership, and raise money for their important causes. The schedule isn’t quite firmed up yet, so I’m not sure when I’m speaking or for how long, but I’ll be sure to update as soon as I find out.
We have also been invited to do some guest posting over at the Highlight Midwest blog, so watch there for contributions from The Social Lites, and check out the other posts and presentations while you’re there.
Registration for both the daytime and evening events is FREE, so go sign up and be part of this very exciting event.
We’ll see you there!
