The Social Lites » Social Media

It’s a Survey. Yea!!

Jenn Bailey — Thu, 21 Jan 2010 23:53:04 +0000

Tell me what you think.

This is a wee bitty survey (especially for kids) about how you find new reads and where you get the books. Easy to fill out. All multiple click. It’s so quick, if you blink, you’ll miss it.

No personal information is collected although I promise to make your answers famous when I go to New York.

Click here to take survey

What’s the Secret of Social Media? Well, it’s Personal.

Jenn Bailey — Fri, 21 Aug 2009 01:07:10 +0000

No! Not like that. I mean it’s Personal. Companies stepping into the social media space need to understand they have to get social. They have to get generous. They have to get interested. They have to get personal. It is what more and more customers demand.

Customers want a personal relationship.

78% of consumers use peer recommendations when considering products.
90% of people who can TiVo through advertisements do.
96% of Generation Y (ages 16 – 27) are on social networks.
Only 14% of consumers say they trust traditional advertising.

Business. What does this mean for you?

If you refuse to know, like and trust your customers, they won’t want to know, like and trust you. They won’t listen.

If you’re shouting your message at people who have the ability to turn you off, they will.

Your customers aren’t going to go looking for you. You have to go where they are and they are on the internet.

If you’re excited by reaching 14% of your potential, keep doing what you’re doing.

Overheard in Omaha

Jenn Bailey — Tue, 12 May 2009 17:43:42 +0000

The BIG Omaha came. The BIG Omaha went (way too soon, we might add). If you missed BIG Omaha, you missed Awesomeness and Grand Ideas. But don’t worry. We’re going to share.

Overheard in Omaha

Jason Fried with 37 Signals – “Planning is really guessing. Don’t focus on planning. Focus on Doing.”

Jason gets some "visual assistance" from Gary.

Joe Olsen with Phenomblue – “Look for opportunities around you. Find other companies that can help you do bigger business.”

Christina Maki with The Social Lites – “They’re throwing a Vegan Feast at the Secret Penguin? I haz a happy!”

Micah Baldwin with Lijit – “Since we’re supposed to be transparent, this is my DNA. Those 3 lines on the left say I’m male. That huge blob in the middle. That’s my brain capacity. And those 3 big lines over there, that’s my penis size.”

Micah gets transparent.

Unknown woman to Simon Kuo with LightThread – “Is this like a Star Trek convention or something?”

Jeffrey Kalmikoff with Threadless – “If your brand was a person, would you be friends with it?”

Gary Vaynerchuk with Wine Library – “Story telling IS the game.”

Gary does his best impression of the ShamWow guy.