Lori Howe posted this comment today on one of our older posts on blogging mistakes, and I thought it was so good, we’d do a whole post on it:
I get that blogging is part of an integrated social media & web marketing strategy and that it takes time and patience to see results. and that it’s difficult to compare to how PR or paid advertising is valuated. However, I’m curious to know if there is any measurement that represents the value of blog posting for a company’s product/service on relevant industry blogs? Like it on not, we live in an ROI-driven business world and some business folks simply need a measurement. Perhaps they’re not a good fit for social media?
ROI is always a hot topic when you’re pitching social media to businesses, especially if the business in question is used to dealing in traditional media marketing with traditional, measurable results. However, this doesn’t necessarily mean that social media isn’t a good avenue for that business to take. Any business can benefit from social media interaction, if it’s done correctly. The hardest part is often selling the idea to the people at the top of the company heirarchy.
So, how can your ROI be measured when you’re dealing with social media? [click to continue…]
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