No! Not like that. I mean it’s Personal. Companies stepping into the social media space need to understand they have to get social. They have to get generous. They have to get interested. They have to get personal. It is what more and more customers demand.
Customers want a personal relationship.
- 78% of consumers use peer recommendations when considering products.
- 90% of people who can TiVo through advertisements do.
- 96% of Generation Y (ages 16 – 27) are on social networks.
- Only 14% of consumers say they trust traditional advertising.
Business. What does this mean for you?
If you refuse to know, like and trust your customers, they won’t want to know, like and trust you. They won’t listen.
If you’re shouting your message at people who have the ability to turn you off, they will.
Your customers aren’t going to go looking for you. You have to go where they are and they are on the internet.
If you’re excited by reaching 14% of your potential, keep doing what you’re doing.
{ Comments }
