Blogs can be a great way to communicate with your target audience and can be paramount to having a successful internet marketing campaign, as I’ve already said, but you have to know how to use them correctly in order for them to work for you. Unfortunately, many businesses and organizations start off on the wrong foot, which can make a bad first impression on potential readers. In reading new business blogs (and my feed is full of them!), I’ve come across five mistakes that seem to recur with new bloggers. Here’s what to avoid when you start your own blog.
- Using an Über-Formal Tone- Your blog should function as a conversation between your company or organization and your readers. It’s disadvantageous to estrange your audience with a superfluous vocabulary and an audacious tone. See how stuffy that sentence sounded? While you certainly shouldn’t be patronizing and talk down to your audience, you should also avoid speaking as though you’re giving a dissertation. Write as you would speak if you were face-to-face with your readers, and let your voice show through your writing. [click to continue…]
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