Services and Offerings

Whether you’re just exploring social media for your company, or need to strengthen your social media capabilities, we can help.  Social media is about engaging your customers and influencing communities of interest. But, at the end of the day, if it doesn’t enhance the bottom-line, it’s just an academic exercise. We help you achieve a positive ROI – Return on Influence.

Because each client finds itself at a different point on the social media lifecycle, we tailor our proposal to fit your needs and budget. We provide a range of services that maximize your investment:

Training and Education: Need to learn more about social media or how to use the tools? We provide customized seminars that educate, or hands-on training  in our Social Media Boot Camps that equip students to select the right social media platforms and begin to use them.

Social Media  Landscape Audit: Not sure how you stack up to competitors, or to best practices? Using our best practices database, our SMLA provides an assessment of your current social media capabilities across key performance areas. This arms you with knowledge of specific strength and weaknesses that are used to build corrective actions, or redistribute resources.

Competitors’ Social Media Capabilities: If your goal is narrower, and you want to evaluate one or several direct competitors, our competitive analysis is the answer.  Are your competitors seemingly running away with social media success? Feeling left at the gate? We will collaborate to build an assessment plan targeting specific areas and dig deep to mine the ingredients of their success.

Social Profile Creation: Where do you engage in dialog? How best do you do it? We identify the social networks and platforms where conversations are happening that should involve you. We help you influence and shape that dialog, and give you the tools to attract customers.

Social Media Integration: Building a social media strategy that remains disconnected from the rest of your organization just creates another silo. Social media amplifies your company’s voice. Ensuring that voice is unified and integrated with your company’s other functions (Marketing, Sales, Customer Service, Product Development, etc.) is critical.

Social Media Strategy Development and Implementation: Whether encompassing an enterprise-wide approach or more limited scope, knowing what you want to accomplish, and how to get there is what this service provides. We assess your needs, highlight opportunities and offer detailed plans for achieving long-term success. We’ll show you which communities to monitor, what your competitors are doing, and how you can seamlessly engage these communities and form relationships.