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	<title>Comments on: Social Media and ROI</title>
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		<title>By: Jesse Luna</title>
		<link>http://www.thesociallites.com/2009/03/social-media-and-roi/comment-page-1/#comment-112</link>
		<dc:creator>Jesse Luna</dc:creator>
		<pubDate>Thu, 05 Mar 2009 04:55:19 +0000</pubDate>
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		<description>Nice post.  Some folks in the social media world poo-poo when it comes to blogging and ROI, but if you&#039;re running a biz, it&#039;s a must.  I think that blogging is more like working a trade show then replacing a Google ad.  At a trade show, the BIG rewards come when you land a new vendor/partner (as opposed to a &quot;lead&quot;).  It&#039;s about sharing expertise and developing relationships. @jesseluna on Twitter</description>
		<content:encoded><![CDATA[<p>Nice post.  Some folks in the social media world poo-poo when it comes to blogging and ROI, but if you&#8217;re running a biz, it&#8217;s a must.  I think that blogging is more like working a trade show then replacing a Google ad.  At a trade show, the BIG rewards come when you land a new vendor/partner (as opposed to a &#8220;lead&#8221;).  It&#8217;s about sharing expertise and developing relationships. @jesseluna on Twitter</p>
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